AW Iceland Campaign
14/09/2022
UltraRunner Magazine
07/10/202011 Degrees
June 2021
Campaign Launch
Brief
11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing.
11 Degrees will be dropping their first Footwear collection in March. Create a multi channel (including ATL) campaign showing the full selection. Will also need to find suitable track to accompany video.
Deliver
Parkour runner hits the streets of Urban London with Stefan (Influencer) to show how 'Street' the new footwear collection is.
Deliver a feature presentation and several 'snackable' versions. Will require separate videos for each of the several SKUs.
Stills - Selection of images suitable for large format print. High resolution images for creating Banners and for use across all Social Channels.
Scene
Nothing says urban better than London. Getting initial shots in Central London then relocating to Elephant & Castle allowed us to get more creative without the restrictions.
Styling
Lots of texture provided by concrete structures. Desaturated colour across the images and video footage adds to the 'inner-city' look and feel.
