Womenswear LaunchCONCEPT AND ART DIRECTION
Overview - 11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing. Having seen huge growth over the past 12 months they have decided to diversify by moving into the Women's market.
Brief - Create a campaign using Love Island influencers to promote the new ranges to 16-35 women with an interest in sports inspired clothing.
Idea - Laura is well know for being on Love Island, however it's less well know that she is a semi-professional surfer likely to be part of the GB squad going to the next olympic games.
Encapsulate a fun girls weekend at the coast sufing, skating and generally having fun wearing 11 degrees.
Deliver -Feature presentation and several 'snackable' versions. Will require separate videos for each of the several SKUs.