Does your company website deliver the best possible impression of your business? If not, you need to fix it. If someone arrives at your home page, you only have a few seconds to convey what you do, why you’re different …
Video marketing explained
In a world of multiple online channels and social media formats, video seems to be coming out on top. Social platforms like Instagram, Tik Tok and Facebook are all focused on making video central to their platform. Over 82% of …
Business tips: Nurturing your customer relationships
The stability of your business isn’t just based on sound finances. Forming rock-solid foundations comes from having a solid customer base and building long-lasting customer relationships with your end users. To achieve this, you need to work hard on nurturing …
Outline your ideal customer
Customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a very clear and fleshed-out …
Online boom in retail: Are you getting a slice of the action?
What’s the online boom? 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide, according to research by Statistica. At the same time spending at physical stores has dropped. While that was strongly influenced by Covid restrictions and …
What’s your unique selling point?
Making your business stand out in a crowded market can be challenging. Differentiating your business will be key to attracting the right customers and giving them a reason to choose your business over another. This is why it’s really important …
Marketing your new business
Marketing your new business can be daunting. Even with the best products and/or services in the world, you won’t make many sales if your intended customers don’t know about your business. To raise awareness of your brand and to kickstart …
Does your business need an app?
Mobile apps have revolutionised how we live, organise and track our lives. The average smartphone user now has 35 different apps on their device, showing not just the variety of different apps out there, but also the average consumer’s reliance …
Your new business idea
That Eureka moment when you come up with a brilliant new business idea is a fantastic feeling! You’ll be full of ambition and desperate to begin building your startup. But once you’ve had that initial rough idea, how do you …
How to Create a great Inspiration Board
Inspiration boards are the foundation for each and every Cheshire Cat Creative design project. Before we begin creating anything, we always start by pulling inspiration from photos and compiling them into a clean and cohesive inspiration board. This step is …
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