One of the most prevalent struggles of every company is creating business ideas that would lead to high conversion rates and growing profits. A website is a perfect avenue to get your business idea across the internet, but the question is, how can you maximise the number of people who know about your business?
Your campaign doesn’t end just because you have the right tools and have published your site. You need to monitor your performance and make necessary changes if ever you see that you are losing money or have lower-than-expected sales. You would also want to ensure you are not getting bad reviews from unsatisfied customers.
Companies usually make web design errors in their brand. Remember, your website is like a first impression; most of the time, it is the only impression. That is why it is vital that your web design is attractive and complements your business.
Graphics and Image Mistakes
When a new landing page is opened, graphics and images are often the first things your clients will see. It is a common mistake to pick images and graphics randomly without thinking about which is the most appropriate for your business. Simple graphics must be pleasing to the eyes and have a purpose.
Another mistake that most businesses commit is mixing images and graphics that don’t fit together. You should ensure that you have a cohesive vision and graphic theme for your site. You can quickly achieve this by choosing the right colours.
Spelling and grammar are two factors that can affect your brand’s credibility and visibility. The quality of the content you post on your site depends mainly on the quality of the text. Excellent typography is of the utmost importance to ensure your business is thriving and relevant.
Learning how to use the right font, size and style for your website are essential to ensure you convey the right message to your audience. If you don’t want to confuse your audience, make sure the font you are using is straightforward, easy to read and still fits the tone of your brand.
No Mobile Site Experience
Nowadays, most consumers prefer using their phones for browsing the internet. With more than 300 million active mobile devices, most of the time, your potential customers use their phones to look for information about products and services.
So, creating a mobile website or app for your business is vital. Having a mobile site can be a bit complicated, but this is the 21st century, and you can’t ignore the relevance of having a mobile site or app.
A common mistake businesses make is spending a lot on creating a website that works perfectly on desktops only, without considering how the site looks on mobile devices. Most reliable companies should use responsive design, which means that the website is automatically responsive to fit the screen of your mobile phone.
Choosing the right web design is essential for any business that wants to succeed in today’s competitive market. Likewise, it is necessary to be on top of your game and ensure that you are not committing any mistakes that can hurt your business.
Design by Droll is a creative design agency you can trust for high-quality and affordable web design services. Get in touch with us today!