Brand Identity

Brief - The school has a new headmistress, she dislikes the school's logo and its dated identity. Create a new identity and show how this would look over several touch points.

Idea - Several keywords from the meeting with the school included... Collaboration, Community, Approachable, Aspirational & Partnership. Create an identity which incorporates all these characteristics whilst appearing professional.

Deliver - New Logo, brand guidelines, prospectus, press advert & website design. I feel it's important for the logo to resonate with Audiences (Parents, Students & Staff), be memorable, timeless, playful, clean, simple and bold. Plus, the graphic element needs to work independently.

Colour - Colour has been shown to help with uplift in Energy, Concentration & Creativity in education. Yellows are great for classrooms teaching languages & other creative pursuits...fine art, dance, culinary arts etc, whilst green has a very calming effect in the classroom.

Typography - I have paired Montserrat with Avenier to create a Clean, Modern & Professional look and feel. When working with the playful logo the consistency here will helps to reinforce professionalism.

logo design by droll studio in warrington cheshire

Key Characteristics - Collaboration, Community, Approachable, Aspirational and Partnership

front cover of brochure design by droll
inside pages of brochure design by droll


Everyone involved was really happy with the outcome of this project. 


I've worked in Marketing for the vast majority of my career, for businesses of all sizes

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