Social media

Four steps to social media success

Jenny Social Media

Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers. How important …

Outline your ideal customer

Pete Blog Post

Customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a very clear and fleshed-out …

How to Create a great Inspiration Board

Pete Blog Post

Inspiration boards are the foundation for each and every Cheshire Cat Creative design project. Before we begin creating anything, we always start by pulling inspiration from photos and compiling them into a clean and cohesive inspiration board. This step is …

Branding – What is Brand Identity?

Pete Blog Post

Right then, let’s break this down. Branding and your brand’s identity is hugely important! Brand Identity basically refers to all the components including the name, logo, tone of voice and typeface (everything that shapes an appeal) relating to a company, …

Google Adwords

Pete Blog Post

Google AdWords will need a fair investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours. So how …