It doesn’t matter if you’re running a small company or working with a multi-national business. Graphic design is always important! Why so? Well, graphic design deals with tons of things, from designing your brand and logo down to even your …
5 Key Characteristics of Great, Effective Website Design
When it comes to good website design, a team of experts with different skillsets needs to be involved. This is especially true when important decisions have to be made. With that in mind, this guide will outline some of the …
The Importance of Social Media Marketing for Businesses
Social media is fast becoming one of the most significant components of digital marketing, offering great benefits that allow businesses to contact millions of customers globally. And if you don’t use this revenue source, you’re passing up a fantastic marketing …
Your customer database is good for business
As more and more business moves online, you need an efficient way to contact customers. A customer database helps you reach out to your customers at different stages in the purchase cycle, convert searches into sales and build understanding about …
Four steps to social media success
Social media marketing can be a compelling way to solidify branding, create quality leads, and drive sales. Or it can be a time-wasting chore that doesn’t represent your brand in the marketplace and doesn’t connect with your customers. How important …
Outline your ideal customer
Customers form the beating heart of your startup. Without a stable customer base, you can’t generate sales, bring in income or create a viable business model. So, it’s vital for your new business to have a very clear and fleshed-out …
Online boom in retail: Are you getting a slice of the action?
What’s the online boom? 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide, according to research by Statistica. At the same time spending at physical stores has dropped. While that was strongly influenced by Covid restrictions and …
How to Create a great Inspiration Board
Inspiration boards are the foundation for each and every Cheshire Cat Creative design project. Before we begin creating anything, we always start by pulling inspiration from photos and compiling them into a clean and cohesive inspiration board. This step is …
Branding – What is Brand Identity?
Right then, let’s break this down. Branding and your brand’s identity is hugely important! Brand Identity basically refers to all the components including the name, logo, tone of voice and typeface (everything that shapes an appeal) relating to a company, …
Google Adwords
Google AdWords will need a fair investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours. So how …