designing a website

5 Key Characteristics of Great, Effective Website Design

Jenny Blog Post, Web Design Leave a Comment

When it comes to good website design, a team of experts with different skillsets needs to be involved. This is especially true when important decisions have to be made. 

With that in mind, this guide will outline some of the essential principles that should be considered when designing a website. By following these principles, web designers will be able to create amazing designs and improve the usability of their websites.

1) Simple

Simplicity is key when it comes to creating great web design. Simplicity does not mean being boring and plain, it means that you take the time to remove all the unnecessary elements from the design. This will help keep the aesthetic, branding, and design of the website clean and streamlined.

Design your website in the simplest and the easiest way. You should use tools like wireframes to help you develop a clear and straightforward layout that allows users to find what they are looking for.

2) Readable

Good web design has to be easy to read. This especially applies on smaller mobile devices. It’s a common mistake to try and squeeze too much into a small space. 

A great website is simple and clean. This means that you should not use anything that takes up too much space. Use headers, subheaders, and sections to break up your content into small and readable chunks.

3) Mobile-Friendly

An effective website is designed to work on mobile devices. If a website does not work well on a mobile device, the user will most likely leave the site immediately. Users rely on the internet more and more every day, and it’s crucial that the user experience is seamless on mobile devices.

Mobile website design is very important. With more than half of all website traffic coming from mobile devices, it’s now a necessity to have a mobile-friendly website.

When designing the layout, make sure to design in a way that makes the content look nice and legible. This is especially true for mobile-optimized websites or mobile-only websites.

4) User-Friendly

A website should be simple, user-friendly, and intuitive. It should be easy to find what you are looking for and hard to get lost. When designing a website, always consider the user.

A great website should easily guide its users through the process of getting to the information they are looking for. This means thinking about the questions that people will ask and designing the site in a way that is easy to find answers to those questions.

5) Visually Appealing

Designing a visually appealing website is not easy, but it makes a big difference. Good graphics and images will help make a website look modern and appealing even without the use of flashy animations, graphics, and other effects.

When choosing images, logos, color schemes, and other design elements, it’s important to consider whether they fit in with the overall design. This will help keep the website simple and make it look more appealing to the user.


Designing a website is not easy, it requires a lot of time and effort. That is why it is important to have an effective set of principles that can help you decide what to include on your site and what to leave out.

Create a website that accurately represents your brand with Design by Droll. We offer web design services that embody each key characteristic and are customized for you. Get a quote from us today! 

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