Why should email marketing be a priority for your business?
Marketing by email is still the most targeted and cost-effective way of marketing!
There is much more to email marketing strategy than simply sending out weekly emails. Utilising subscriber segmentation, personalisation and media integration are now the necessary elements of any successful email marketing campaign. We provide complete and tailored email marketing management for our clients, including tracking, custom template designs and click through optimisation.
Why Choose Us For Your Email Marketing?
We believe in crafting bespoke email marketing campaigns that are specific to your brand that will add more value than just your number of subscribers. Email marketing has the power to convert visitors into customers, with targeted, customised and personalised marketing having been shown as the most effective method to do so. We start all of our projects with an introductory meeting where we get to know you and your company’s needs and targets. We'll also research your business's current web presence and online marketing. This way we can prepare a set of specific structured objectives to help us launching your first email marketing campaign.
"Repeated interactions with a customer will strengthen their long-term emotional, psychological and physical investment they have with a brand"
Digital Marketing works best as a multi-channel approach. Essentially, it's all based around content! You need a hook, something to attract and hold your potential customers attention.
Our in-house graphic design team create fully personalised email templates to match your website and brand’s style, making sure your company logo, colours and branding are present across every email sent.
All of our targeted email marketing campaigns are prepared with careful analysis of your current visitors and subscribers. By understanding the various demographics of your followers, we can develop personalised campaigns to ensure they become loyal customers.
We create various sets of subscriber lists within Mailchimp and analyse how to best target various subscriber demographics. Segmented email campaigns have a much higher click-through rate than non-segmented campaigns, making them a must for your email marketing strategy