Nowadays, you won’t find a company that doesn’t utilise digital marketing methods because it’s the easiest way to promote its products or services. A perfect example is search engine optimisation (SEO), which involves researching and selecting the right keywords to target prospects.
SEO can be divided into two distinct categories: off-page and on-page SEO. The former doesn’t impact the company website much, but the latter can improve a website in many ways. For one, on-page SEO can improve visibility, meaning a website can get higher ranks on search engine results pages (SERPs) while also improving accessibility to search engines. However, on-page SEO won’t be complete without certain factors influencing their success. Few people know these factors, so we’ll discuss them in this article. These include:
#1 – Title Tags
Title tags are essential to on-page SEO and a website’s overall SEO strategy. Title tags are the words that appear in the search engine results pages (SERPs) as clickable links. They are also the words that appear in the browser tab at the top of the screen and are one of the most important elements of on-page SEO.
Title tags must be optimised for both search engines and users. They must be relevant to the topic of the page and must be keyword-rich. However, they should also be short and to the point. A title tag that’s too long will be cut short by search engines, and a title tag that’s too short won’t be able to optimise the page entirely.
#2 – Headings
Headings are the titles of each section on a page. They help to break up the content and make it easier to read. They also help to tell search engines what the page is about.
Headings must be relevant to the topic of the page and must be keyword-rich. However, they should also be short and to the point. A heading that’s too long will be cut short by search engines, and a heading that’s too short won’t be able to optimise the page entirely.
#3 – Content
Content is the most critical part of SEO. Search engines use it to determine what a page is about and whether it’s relevant to a user’s search.
Content must be well-written, keyword-rich, and relevant to the page’s topic. It should also be engaging and informative. A page with poor content will be penalised by search engines and will not rank well, so you must always produce content with relevant keywords.
#4 – Internal Links
Internal links are links that point from one page on your website to another page on your website. They help search engines understand your website’s structure and hierarchy, and they help users navigate your website.
Internal links are essential for both SEO and usability. They help search engines index your website, understand its content, and help users find the information they’re looking for.
#5 – Optimised Anchor Text
The anchor text is the text that appears on a web page that links to another web page. The anchor text matters for SEO and usability because it helps search engines understand the content of the linked page and helps users understand where the link will take them. When the anchor text is optimised, it shows that the website uses keyword-rich anchor text that will allow users to know what they find on the linked page.
#6 – Authority and Credibility
Authority and credibility may not be apparent in a website, but search engines use these factors to determine how trustworthy a website is. Authority is determined by the number of inbound links from other websites, while the quality of the content determines credibility on the website. A website with high authority and credibility is more likely to rank higher in search engine results pages.
On-page SEO is a complex and ever-changing field, but you can turn the odds in your favour by following the standards set by search engines. Since on-page SEO is the foundation of a strong SEO strategy, you should ensure that your website is optimised for search engines. When you do, your website can reach new heights and attract more traffic.
Design by Droll provides top-quality branding services. We understand the needs of businesses in the modern world, so we develop digital solutions such as web design, email marketing, and content writing to ensure you’re ahead of the competition. Reach out today via +44 (0) 790 333 7318 or firstname.lastname@example.org and allow us to build your strategy!