Google AdWords will need a fair investment, both in time and money, but it’s a good one. The search network can make sure your ads rank well in searches of users who are looking for brands like yours.
So how does it work – well advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak call-to-action ads. It can get a little complex but costs are determined by your maximum bid, your Quality Score, and the competitiveness of your keyword.
Most importantly, if your AdWords campaigns are well-targeted, optimised correctly and have an appropriate bid, you’ll be able to show focused ads to a responsive target audience, and you’re close to guaranteed a positive return-on-investment!
So get in touch if you’d like help for your own Google AdWords campaign.