Keyword research is the backbone of SEO. It’s the process by which you find and analyze search terms that your target audience uses when browsing for products or services like yours. The better you understand your customers’ needs, the more effectively you can cater to them.
Keyword research is an ongoing process, but there are some basic steps you can take to get started. Here are some of those helpful techniques:
1. Know Your Audience
When writing a blog post, you must know your audience before you start writing. Are they more likely to be online during the day or at night? Are they more likely to be at work or home?
That way, when you’re writing the post, you can tailor it to their habits.
For example, if they’re more likely to be online during the day and work in an office, you might want to write something that is more work-focused and less personal than if they were checking their phones while sitting around home.
2. Look at Your Competitors
If you have a competitor in your industry, take some time to see what keywords they’re targeting. This will give you some ideas for the types of words people are searching for and help you find more relevant terms to your business.
You’ll also want to look at their content and see if there are any gaps in the market that you could fill by making some changes to your own marketing strategy.
3. Use Keyword Research Tools
There are many free keyword research tools available online, and many of them can be very helpful. These tools allow you to find the most popular keywords for your niche and variations that aren’t as popular but could still be helpful.
4. Focus on Multiple Keywords
Online businesses can often focus on one or two keywords and write content that focuses on those terms. However, it is much better to use long-tail keywords in your content. Long-tail keywords are phrases with three or more words, like “best shoes for running” instead of just “running shoes”.
Using long-tail keywords is a great way to ensure that your content is more specific and relevant. It can also help you stand out from competitors trying to rank for the exact one or two keywords.
5. Use Headlines and Subheadings to Break Up Content
There are many different ways to break up your content so that it is easier for readers to understand. One way is using headings, which can be either bold or italicised at the top of each paragraph. Another method is with subheadings, which usually come after the main heading on the page and are smaller than a paragraph but larger than a sentence.
A solid keyword research strategy can make or break an SEO campaign. While it’s easy to overlook essential factors accidentally, you can use the techniques above to get a good idea of what keywords and related terms you should target. By understanding your audience better, you’ll be in a stronger position to capture their attention—and get them to click through to your site for valuable conversions!
When you’re new to SEO, keyword research can seem like a daunting task. This is where the best website design agency in Warrington, Design by Droll, comes in. We will help you build sites that people like, with keyword-rich content that fits the needs of your target audience. Work with us today!