Brand Identity | Website Design | Content Creation l SEO
Accountants247 were a medium sized Accountancy firm looking to build upon 25 years of experience by Franchising the business. This allows franchisees to avoid all the mistakes often made when starting from scratch.
Building upon the existing logo we created an identity with a professional and secure feel using a colour palette to reinforce the messaging.
Accountants247's USP is that their pricing is entirely transparent. We built a quotation system so that potential clients can enter all their details and will quoted the exact fee for the required services. We integrated this form with Hubspot allowing the sales team to then follow up on quotations.
With the quote system at it's heart, we created a clean fully responsive website designed to generate leads for the sales team.
As well as the website to attract/convert customers, we also created a website aimed towards those considering starting their own franchise. Consistency is key when it comes to branding & messaging, with this in mind the Franchise website is identical in feel to the main website.
Due to the pandemic, holding intensive training for new franchisees at HQ was unable to happen. Taking the training online would be the only way to deliver the content. From a resource perspective, this would also save a significant amount of time. We recorded the entire training course in a studio using a professional presenter, then built a website around the content. This allows new franchisees to complete the training at their own pace...more importantly, they can refer back as and when required.
Understanding that building a website doesn't guarantee traffic, we create weekly bespoke content for the website. This gets shared across al their social channels and third party websites, this forms part of the organic growth strategy.
Including the websites we build for the Franchisees, we've currently built (and maintain) 13 websites for Accountants247
Taking the existing logo, we created a suite for products for absolute consistency regardless of the touchpoint.