11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing.
Brief -11 Degrees will be dropping their Autumn Winter range in August/September. Create assets for a multi channel marketing campaign to be used Nationwide to include London Underground takeover, Bus sides, MTV spot including VOD and social channels.
Idea - Gaz, Aaron & Joss are on an adventure in Iceland. Starting in the UK with Gaz talking to camera. Transition to Reykjavik...Cinematic shots of the guys inc Black Sand, Ice Fields, Plane Wreckage, Waterfalls etc. Use a combination of Camera, GoPro and Drone footage
1 minute edit for the new season launch of Geordie Shore on MTV. Several 'snackable' edits and BTS shorts.
Stills - Selection of images suitable for large format print. High resolution images for creating Banners and for use across all Social Channels.
The campaign is essentially the story of a group of mates exploring Iceland.
This campaign had a high profile launch across TV, VOD, London Underground and bus routes throughout the UK.