Together Money
01/04/2023
GB Ultras
14/09/202211 Degrees
Campaign Launch
Brief
11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing.
11 Degrees will be dropping their first fashion collection featuring more premium products such as shirts, jeans and denim jackets.
Create a 'homage' to Top Gear featuring the new collection in the fashion capital Milan.
Gaz and Joss have 24 hours to explore Milan. Starting at Lake Como, we'll give them a Lamborghini & Ferrari to travel the Italian countryside to Milan. Despite the stunning scenery the guys are more interested in the exotic cars!
Deliver
Deliver a feature presentation and several 'snackable' versions suitable for social media use. This will campaign will require separate videos for each of the several SKUs.
Stills - Selection of images suitable for large format print. High resolution images for creating website banners and for use across all Social Channels.
Scene
The extremely loyal 11 Degrees audience love fast cars almost as much as they like the clothing. Where better to launch the new Spring Summer collection than Milan, with 2 supercars.
Styling
Utilise the location and cars to enhance the premium feel of the collection.
