Lifestyle Photography | Product Photography
Rewired are an urban brand widely known for their headwear as seen on ITV's Love Island.
Rewired are launching apparel to run alongside their successful headwear collections. We were asked to create a collection of cool, edgy urban feeling images to help tell the Rewired story, and ultimately engage with the target audience.
We started in a Stretford based studio, shooting all the products in a clean controlled environment for use as product shots on the website...this helps maintain a consistent style of imagery on landing pages etc.
We then took to the streets of Urmston to capture some gritty urban lifestyle images suitable for use on social media.
To reinforce the urban 'inner-city' look and feel we took to the streets of South Manchester with the clothing.
Equally as important as the lifestyle imagery, great product photography helps the customer to see the detail in the product, and ultimately convert the visit to a sale.