SS Campaign Milan

CONCEPT AND ART DIRECTION

Overview - 11 Degrees are a Menswear fashion brand designing high quality clothing for 16-35 males with a passion for the latest trends in urban clothing.

Brief - 11 Degrees will be launching their Spring/Summer 2018 range in December. Create a multi channel campaign with a Top Gear feel.

Idea - Gaz and Joss have 24 hours to explore Milan. Starting at Lake Como, we'll give them a Lamborghini & Ferrari to travel the Italian countryside to Milan. Despite the stunning scenery the guys are more interested in the exotic cars. Inject comedy throughout.

Deliver -Feature presentation and several 'snackable' versions including behind the scenes.

Stills - Selection of images suitable for large format print. High resolution images for creating Banners and for use across all Social Channels.


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