Christmas CampaignCONCEPT AND ART DIRECTION
Overview - Urban Celebrity is a retailer of Men's & Women's Urban fashion brands. They're based primarily online but also sell through their shop in Kendal. Their key demographic is 14-35 males and females with an interest in urban clothing.
Brief - Create a Christmas Campaign to drive sales of clothing on the run up to the festive period using a minimal budget.
Idea - Christmas 'Lads' night out in Manchester showing the versatility of Men's fast fashion. Have brands supply their own models to be featured within the campaign. Negotiate free Venue.
Deliver -Feature presentation and several 'snackable' versions. Will require short separate videos for each of the brands for use on their own channels.
Stills - Selection of high resolution images for creating Banners and for use across all Social Channels.